“Your brand is the single most important investment you can make in your business.”
— Steve Forbes
editor-in-chief of Forbes Magazine
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The brand has been called the most valuable business tool ever invented.
A brand represents about 20% of a company’s market capitalization. It instantly distinguishes a company from an endless sea of competitors in a saturated global marketplace. It’s no wonder that companies with strong brands capture 3 times the sales volume of their competitors.
And where do people connect with your brand? Your website! It should be your brand’s flagship store and central place of business in the digital realm.