smol ai
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Constructing a massive brand for the small AI company.
Project
Even in the frenzied world of generative artificial intelligence, it’s important to slow down and consider your branding and positioning. It was a joy to create a fun, lovable brand for Swyx’s new startup backed by the Vercel AI Accelerator.
The website introduces the smol AI company mascot and pairs a Next.js frontend with a Payload backend: a match made in heaven!
Logo
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Color palette
Web development